• Strategic and Creative Planner

    Job ID
    2018-9810
    Location
    US-NY-New York
    Type
    Full-Time Salary
  • Overview

    Access Brand Communications is looking for a Strategic and Creative Planner that will help us discover fresh and compelling insights for blue-chip brands in categories that span from food to electronics to technology and more. This person will deliver thoughtful and provocative insights, strategic counsel and direction that will inspire big, bold, creative thinking. He or she will also help shape creative platforms and ideas. He/she will work on a variety of accounts and help with new business efforts. This person will be someone who likes adventure and the idea of building a planning team from the ground up.

    About the job

     

    About the job:

    • Act as a strategic steward to account teams, helping them define an insight and strategy, using Access’s proprietary planning tools.
    • Elicit powerful consumer aha’s utilizing various methods (qualitative & quantitative research, interviews, surveys)
    • Keep tabs on current trends and be on pulse for what's new in pop culture and the larger zeitgeist
    • Take part in measurement, helping teams understand where priorities should lie in the marketing funnel depending on business objectives
    • Moderate brainstorms and strategy sessions

     

    You are:

    •  Innately curious but supremely logical
    •  Observant, analytical and a spotter of patterns
    • Empathetic and able to put your feet in the shoes of a CEO, mom, dentist all in the same day
    • Opinionated, someone who has quite a few soapboxes and likes to stand on them
    • Entrepreneurial, someone who has visions - big ones
    • A great storyteller, someone who can paint a Picasso, be it in writing or verbally

    Qualifications

    • 5 years of work experience in strategic planning - not necessarily in PR (those coming from outside channels like advertising and digital are preferred)
    • Strong understanding of social channels for gleaning insights and idea generation
    • A great team player, comfortable working with account teams and creatives

    About Us

    For more than 25 years, we’ve helped companies access new audiences in new ways. We’ve helped our clients navigate disruption in their markets so that change is less painful and more profitable. And in today’s constantly changing and cluttered world, we continue to do what we’ve always done — make the complicated uncomplicated.

     

    We do this by approaching integrated communications differently, simplifying it with a non-siloed structure — where earned media, digital and experiential teams are blended by design. Where we are seamlessly developing creative ideas, content and brand-right strategies to create surround-sound experiences that are compelling, consistent and custom-built for each client and their audiences.

     

    We do this with our staff too! We’ve created a non-siloed work structure where employees can work across brands, ranging from consumer and enterprise technology to lifestyle and food & beverage. We are obsessed with our employees’ success and are committed to their career growth. We live and learn at the crossroads of passion for the craft and the latest technologies. We believe in teamwork and collaboration — the “us” before the “me." And, hey, we have fun.

     

    Access Brand Communications is the agency where bright minds find a superior work environment, offering an eclectic range of experiences to keep them stimulated…sound like the right kind of place for you?

     

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