• Research & Measurement Assistant (PR Quantitative)

    Job ID
    2018-9429
    Location
    US-NY-New York
    Type
    Full-Time Salary
  • Overview

    We are seeking a Research Assistant an individual who is curious about market research, is interested in enhancing their knowledge of various industries and working in a fast-paced environment as part of a close-knit team. The Research & Measurement Assistant’s primary responsibility is to provide intelligence and research support for the agency’s staff and clients. Successful candidates will manage coverage tracking, research services, data collection, scoring and analysis for some of the most innovative companies of our time. Working alongside a creative team of PR professionals will provide successful candidates with a “behind the scenes” perspective of public relations and communications.

     

    Why choose us

    • Ample opportunity to work on cutting-edge technology accounts while collaborating with a supportive network of peers that will help you to grow professionally
    • Work at the forefront of the public relations intelligence industry – we inform and transform company decision making by operationalizing insights
    • Opportunity to have a direct impact on the success of companies by strategically informing and assisting clients

    Responsibilities

    • Provide research services including news coverage tracking, social media monitoring, subject-based research and market research
    • Synthesize data and research trends from a variety of sources to develop strategic insights
    • Seek and capture relevant coverage in the press as well as coverage of interest to PR team
    • Circulate coverage as part of regularly scheduled coverage reports and share relevant breaking news coverage in real-time 
    • Measurement: read and assess client coverage and track for KPIs to measure program results and merchandise beyond the PR organization
    • Review and analyze compiled research and data sets and provide written summaries of trends, learnings and other key takeaways
    • Coordinate with account managers to ensure quality and accuracy of ongoing measurement and coverage tracking programs
    • Complete ad-hoc reporting assignments for all account teams and new business efforts 

    Qualifications

    • Bachelor’s degree; relevant courses or field of study preferably in Economics, Finance, Statistics, Information Science, Library Science or related field
    • Experience utilizing advanced researching skills to gather information from public and private databases and news services
    • Proven ability to synthesize data into highly relevant business insights
    • Excellent written and verbal communication skills
    • Experience with website analytics tools such as Google Analytics
    • Experience in PR agency environment a plus
    • Expertise in Microsoft Excel, Word, PowerPoint
    • Experience with Meltwater, Sysomos and CisionPoint preferred
    • Proven ability to meet multiple/conflicting deadlines and prioritize assignments
    • Basic understanding of statistics and ability to calculate and interpret meaningful statistical findings in excel using compiled data on sometimes short deadlines

    IND13

    About Us

    For more than 25 years, we’ve helped companies access new audiences in new ways. We’ve helped our clients navigate disruption in their markets so that change is less painful and more profitable. And in today’s constantly changing and cluttered world, we continue to do what we’ve always done — make the complicated uncomplicated.

     

    We do this by approaching integrated communications differently, simplifying it with a non-siloed structure — where earned media, digital and experiential teams are blended by design. Where we are seamlessly developing creative ideas, content and brand-right strategies to create surround-sound experiences that are compelling, consistent and custom-built for each client and their audiences.

     

    We do this with our staff too! We’ve created a non-siloed work structure where employees can work across brands, ranging from consumer and enterprise technology to lifestyle and food & beverage. We are obsessed with our employees’ success and are committed to their career growth. We live and learn at the crossroads of passion for the craft and the latest technologies. We believe in teamwork and collaboration — the “us” before the “me." And, hey, we have fun.

     

    Access Brand Communications is the agency where bright minds find a superior work environment, offering an eclectic range of experiences to keep them stimulated…sound like the right kind of place for you?

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