Ketchum

  • VP, Digital and Content Strategy

    Job ID
    2020-10601
    Location
    US-NY-New York
  • Overview

     

    Access is currently looking for a VP, Digital & Content Strategy  to join our energetic, passionate and tight-knit New York office. 

     

    The role will serve as a key liaison among client, account team and agency management, focusing on developing client programs, managing client relations, and leading content strategy for consumer and b2b audiences. This position will act as the primary lead for all phases of digital account programs, including strategy development, production, implementation, community management, and analytics and measurement of digital programs. 

    About the job

    Client Consultation and Content Strategy 

     

    • Serve as a key contact for clients, providing strategic guidance, demonstrating in-depth knowledge of their business, and developing innovative strategies for implementing successful client programs. 
    • Lead development of compelling, cutting-edge content solutions for industry-leading client brands. 
    • Build and leverage deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media. 

     

    Strategy and Growth 

     

    • Lead the creative and content strategy process to develop compelling cutting-edge digital and social content for industry-leading client brands 
    • Participate in developing and delivering compelling program presentations or new business presentations to current and prospecting clients. 
    • Create and implement best practices guidelines for delivering integrated solutions to our clients.
    • Develop, evolve, market and leverage Access POV on digital, social and content trends, programs, hero stories, etc. 

     

    Relationship Building 

     

    • Act as the primary digital thought leader for Access in the broader agency ecosystem; forging relationships, leveraging strengths, identify partnership opportunities  
    • Collaborate with Access Intelligence, Design and Planning functions and experts to bring to life digital, social and content programs rooted in insights and supported by measurement. 
    • Act as a primary client contact for accounts with active social/digital programs; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs. 

     

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, Integrate Communications or a related field. 
    • At least 8 years of agency experience in a digital, social or design strategy capacity
    • Broad-based exposure to all skill areas, including creative and strategic planning, creative production, digital strategy and content development

    IND13

    About Us

    From bits to bites to beauty, Access Brand Communications uncomplicates the complicated innovations that power consumer experience.

     

    For brands that power consumer experiences through technology and innovation, Access Brand Communications (Access) uncomplicates the complicated to drive consumer awareness, trial and recommendation. From the enterprise to consumer and lifestyle brands, Access blends the discipline of B2B communications with deep consumer insights to tell great stories. Access embodies a boutique mindset backed by a global powerhouse network. We deliver hands-on senior involvement and flex in style to meet client needs to drive measurable business impact.

     

    What we offer  

    • Flexible ‘work where you work best’ program with home internet stipend
    • Cell phone stipend and discount options
    • Gym stipend
    • Robust benefits program
    • Generous time off policies
    • Retirement program with company match
    • Casual dress code
    • Workplace and off-site social gatherings
    • Professional learning and development opportunities
    • Talent programs funding visits to our other office and client exposure for junior-mid level staff
    • Paid maternity/paternity leave
    • Pre-tax transit benefits

     

    IND13

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